Wendy’s Wednesday Addams: The Meal of Misfortune

The VML team dropped something truly dreadful for The Wendy’s Company: the Meal of Misfortune. A collaboration with Netflix’s Wednesday, this campaign brought brand and digital together to slay (pun intended) the Wednesday x Wendy’s experience, and yes, this is not a Happy Meal.

 

From concept to click, the digital experience team brought this deliciously dark collaboration to life across the Wendy’s app, .com, and CRM channels:

 

• An engaging in-app experience with show-inspired visuals

• A full Wendy’s.com takeover that’s pure digital magic

• The “Escape from Wednesday’s Woe” in-app game

 

 Fans could enjoy a “Raven’s Blood” Frosty, “Rest in 10-Piece” Nuggets, “Cursed & Crispy” Fries, and two randomly selected “Dips of Dread” sauces, all in custom Wednesday-approved packaging. The campaign leaned into Wednesday’s signature dry wit and dark humor, creating a shareable, buzzworthy experience.

Pro-tip: the Raven’s Blood Frosty with chocolate is an absolute game-changer. Don’t walk, run for your life.

 

This project was a testament to the talent, passion, and just the right amount of delightful madness from our VML digital experience team.