top of page

ABOUT

Recent Clients
AT&T • Michelob ULTRA • Ford • Coca-Cola • Wendy's • Walgreens • Mucinex • Flowers Foods • Hornitos • Courvoisier

Sara-Eaker.png

I love Mexican Cokes, judging skydivers, blooming jasmine, and solving creative puzzles.

​

I'm a senior copywriter, UX writer, and content strategist who helps brands turn complicated ideas into clear, compelling experiences. Over the past decade, I've developed integrated campaigns, digital experiences, product content, and brand storytelling for companies including AT&T, Ford, Coca-Cola, Wendy's, Walgreens, Michelob ULTRA, Mucinex, Flowers Foods, Hornitos, and Courvoisier.

​

Most recently, I helped shape the UX content for AT&T's flagship myAT&T app while partnering with a New York agency on award-winning Michelob ULTRA campaigns surrounding FIFA and the Winter Olympics. My work spans product experiences, advertising, social, CRM, experiential marketing, and emerging AI-powered experiences, always with the goal of making brands more useful, more human, and more memorable.

​

My writing has appeared in Forbes, Entrepreneur, and Lifestyle Publications. Outside of advertising, I've helped nonprofit organizations secure more than $1 million in grant funding through strategic storytelling.

​

I believe the best creative work happens when curiosity, collaboration, and a little humor come together.

Work Experience

December 2025 – Present
Freelance

2021 - October 2025
VML

2019 - 2020
Planning Alternatives

2011 - Present

Senior Copywriter and Content Strategist

Partnering with agencies and enterprise brands to develop UX content, integrated campaigns, product messaging, CRM experiences, healthcare marketing, and brand storytelling.

 

CourtAvenue | AT&T

  • Lead UX Writer for the flagship myAT&T app.

  • Created customer experiences across Store Mode, Usage, Wireless, Build-A-Plan, account management, and customer lifecycle journeys.

  • Partnered with product managers, designers, researchers, engineers, and stakeholders to simplify complex customer experiences.

 

Barrows NYC

Developed campaigns and creative concepts for:

  • Michelob ULTRA

  • Mucinex

  • Hornitos

  • Flowers Foods

  • Courvoisier

Deliverables included integrated campaign concepts, digital advertising, social campaigns, retail messaging, experiential marketing, presentations, video scripts, and product storytelling.

Senior Copywriter / UX Writer / Senior Experience Designer

  • Helped lead the return of the Ford Ranger to the North American market through integrated campaign development and digital content, supporting the relaunch of the award-winning midsize pickup that earned the 2025 North American Truck of the Year title and became one of Ford's best-selling global vehicles.

  • Contributed to the successful launch of the Ford Maverick, developing product messaging and campaign content for the compact truck that disrupted the market, attracted a majority of buyers from competing brands, and earned MotorTrend Truck of the Year honors.

  • Developed content and customer experiences supporting Ford's Battery Electric Vehicle (BEV) initiatives, helping communicate the brand's transition toward an electrified future across digital and integrated marketing channels.

  • Created integrated campaigns, UX content, CRM, and digital experiences across the Ford portfolio, translating complex vehicle technology into clear, customer-focused messaging.

  • Amazon Alexa Built-In

  • Cross-functional collaboration with executive creative leadership, including Regional Chief Creative Officer Jason Xenopoulos.​

CREATIVE MARKETING COORDINATOR

Incepted since 1984, this wealth management first hired me to startup their marketing department and create and produce their marketing initiatives.

​

  • Drove all aspects of marketing strategy and creative execution, with emphasis on content strategy and copywriting, for wealth management firm across social media platforms, company website, SEO, direct mail, webinars, events and video blogs to engage current clients and secure new high-end clientele.

  • Architected concept and execution of Thrive quarterly newsletter for clients and COIs (distributed to 500+), while directing cross-functional team of designers, wealth advisors and company President.

  • Designed content strategy and copywriting for weekly posts across Facebook, Instagram, Twitter YouTube and LinkedIn: increased followers across channels by 18% between December 2019 and July 2020.

  • Produced six webinars in conjunction with Charles Schwab: orchestrated program format; designed, wrote and executed promotional plan across social media channels; secured talent including Professor Antony Davies, one of YouTube's most watched economists; Adam Moseley, Managing Director at Schwab and Jeffrey Kleintop, VP and Chief Global Investment Strategist at Schwab; provided reporting and optimization recommendations; followed up with attendees to build relationships.

EDITORIAL WRITER AND JOURNALIST

​

  • Pitched and crafted story-driven digital and print content targeting existing and new audiences for artists, celebrities, musicians, pop culture, fashion and education, securing placements in Lifestyle Publications, Heeb Magazine, 417 Magazine and Detroit Jewish News; clients included Marc Maron, Susie Essman (Curb Your Enthusiasm), Roseanne Barr, Ricki Lake, Juliette (Lewis) and the Licks, Erasure, famed artists, Brad Noble and American ceramicist, Beatrice Wood.

Teaching Credential
Secondary English for the state of Michigan and California

 

Awards
Epic Award for Excellence in Teaching 2008-09

bottom of page