I love Mexican cokes, judging skydivers, and blooming jasmine. My most recent work with VMLY&R involves Amazon's Alexa Built-in, the F-150, and all-things Ford. You can find my writing in Forbes, Entrepreneur, Detroit news, and Lifestyle Publications. I enjoy helping people and causes in need by successfully securing over $1M in grant writing for various 501(c)3 non-profit organizations. I am your creative problem solver who loves working with teams to help scatter joy while meeting deadlines. Amen, you may now be seated.
2021 - Present
2019 - 2020
2018 - 2019
2011 - Present
Creative Copywriter on F-150 including the Lightning model, Model Year Change Over (MYCO) for the live site. Recent projects include working with the upper echelons of creatives with VMLY&R including Jason Xenopoulus, Regional Chief Creative Officer on Amazon Alexa Built-In across various vehicles. Experience includes; InDesign, Adobe Creative Cloud, BrandShare, Egnyte, and Microsoft Teams, just to name a few.
CREATIVE MARKETING COORDINATOR
Incepted since 1984, this wealth management first hired me to startup their marketing department and create and produce their marketing initiatives.
Drove all aspects of marketing strategy and creative execution, with emphasis on content strategy and copywriting, for wealth management firm across social media platforms, company website, SEO, direct mail, webinars, events and video blogs to engage current clients and secure new high-end clientele.
Architected concept and execution of Thrive quarterly newsletter for clients and COIs (distributed to 500+), while directing cross-functional team of designers, wealth advisors and company President.
Designed content strategy and copywriting for weekly posts across Facebook, Instagram, Twitter YouTube and LinkedIn: increased followers across channels by 18% between December 2019 and July 2020.
Produced six webinars in conjunction with Charles Schwab: orchestrated program format; designed, wrote and executed promotional plan across social media channels; secured talent including Professor Antony Davies, one of YouTube's most watched economists; Adam Moseley, Managing Director at Schwab and Jeffrey Kleintop, VP and Chief Global Investment Strategist at Schwab; provided reporting and optimization recommendations; followed up with attendees to build relationships.
Digital Agency with offices in Los Angeles, Denver, and Hong Kong.
Ghostwrote branded content for global tech-industry entrepreneurs and C-Suite executives at leading digital consulting agencies: conducted interviews and primary research to identify story angles and client voice; executed content that aligned with clients’ brand, goals and positioned them as industry thought leaders; published content on websites, blogs and social media channels.
Wrote high-volume, story-driven content, including biographies, interviews and blog posts for multiple concurrent projects while meeting strict deadlines.
EDITORIAL WRITER AND JOURNALIST
Pitched and crafted story-driven digital and print content targeting existing and new audiences for artists, celebrities, musicians, pop culture, fashion and education, securing placements in Lifestyle Publications, Heeb Magazine, 417 Magazine and Detroit Jewish News; clients included Marc Maron, Susie Essman (Curb Your Enthusiasm), Roseanne Barr, Ricki Lake, Juliette (Lewis) and the Licks, Erasure, famed artists, Brad Noble and American ceramicist, Beatrice Wood.
Created and taught standards-based curriculum for the following subjects; English, Creative Writing, Health and Drama.
Gertz-Ressler High School Los Angeles, CA
Secondary English for the state of Michigan and California
Epic Award for Excellence in Teaching 2008-09