Michelob Ultra

Michelob ULTRA 

As a Senior Copywriter on Michelob ULTRA, I helped train fan experiences across the Winter Olympics, FIFA World Cup, and Superior Access platforms. Think less "legendary ski instructor" and more "the person helping make sure fans knew how to win the courtside tickets." My work spanned promotional storytelling, experiential campaigns, and digital engagement tied to Team USA, USA Hockey, NBA courtside experiences, and other major sports partnerships. The Winter Olympics campaign earned industry recognition.