FIFA + Coca-Cola

Building for the future means creating a dynamic, always-on platform brand that meets the needs of both Coca-Cola and its fans. The Uplift experience is designed to sustain energy, balance, and fulfillment with unrivaled reach. World Cup FIFA is the perfect stage to bring that experience to billions of football fans worldwide. By infusing influencer activations, promos, and social experiences that got fans cheering, connecting, and sipping along the way, the Coca-Cola Uplift campaign keeps spirits refreshed through the highs, lows, and heart-stopping moments of every match. This test-and-learn program to drive sales not only sparks smiles and engagement, it’s shaping the playbook for future FIFA activations worldwide.