Amazon Alexa

With a new humanistic style and copy direction in tow from Ford, this project involved introducing Amazon Alexa Built-In.  Working at the helm of auto technology integration was thrilling especially working with epic creatives across VMLY&R on this project. I've become an expert on all-things Alexa in the aftermath.  Did you know she can give you a virtual hug and make a variety of farts that your kids will enjoy? Just ask.