Our team was up for the task. We needed to make the comeback of the All-New 2024 Ford Ranger epic and exciting through BX and CX. Add the first ever release of the 2024 Ranger Raptor - and we were ready to dominate the dunes.
The ask: Communicate that the Ranger and Ranger Raptor are the end all be all adventure-ready midsized pickup truck. My personal goal that no one knew about was to find a way to insert a safe homage to Kate Bush’s Running Up That Hill in the copy. See if you can find it.